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LOGO PHILOSOPHY

Composed entirely in cement grey and vibrant orange, the logo manifests the brand's raison d'être of taking concrete steps to the future. The orange triangle at the extreme right is an arrowhead in motion, emphasizing our commitment to progressive growth. The grey shadow behind the triangle expresses the practical considerations that bolster this progression and ensures it takes firm root.

The logo uses orange to symbolise the vibrancy and enthusiasm with which the company welcomes each new challenge, whilst grey, which reiterates the brand's concrete steps, represents its practical and professional attitude.